The space
Built to your drawings by Tokyo shopfitters — joinery, light, sound. Where drawings don't exist yet, we design them with you.
Pop-up
A pop-up in Tokyo.
Designed, built, and run.
Eighty One designs and produces temporary retail in Tokyo — the street, the space, the build, the staff, the paperwork. You arrive at a finished room with your name on the door.
The result
You bring the brand. We bring Tokyo.
What opens is the space you intended — not the version the logistics allowed.
The attention
Press, creators, and the people who queue. Tokyo notices a room that has been made properly, and we make sure the right people walk past it.
The team
Staff briefed in your voice, serving in Japanese. The room keeps your manner when you are not in it.
The record
Photography, contacts, and the numbers — organised and handed over when the doors close.
Tokyo
A city that takes retail seriously.
The densest concentration of considered retail in the world, and an audience that reads a room in seconds. Everything on this page is within forty minutes of everything else.
37M
Greater Tokyo residents
The largest metropolitan area in the world.
23
Special wards
About 9.7 million people in the city proper.
3.5M
Shinjuku station, daily
The busiest station on the planet, and one of several.
40 min
Between any two districts
Every street on this page, by train, from any other.
Where
The street is the first design decision.
Before the fixtures, before the window: who walks past. Seven districts, each with its own public.
Pick a district
Ward — Minato
Omotesando
The flagship street.
A zelkova-lined avenue of flagship architecture, where the international houses put their Tokyo face. A brand appearing here is read as having arrived, which cuts both ways: the address does the arguing for you, and the rent asks you to deserve it.
The work
Relax. We've got your back.
A pop-up is thirty trades in the right order. These are ours, held in Tokyo.
- Venue agents
- Lease negotiation
- Fire-safety sign-off
- Building rules
- Shopfitters
- Fixture drawings
- Signage
- Lighting
- Window install
- Customs clearance
- Bonded storage
- Import duty
- Product labelling
- Bilingual staff
- Staff briefing
- Interpreters
- Uniforms
- Payment terminals
- Tax-free registration
- Daily cash-up
- Receipts
- Press lists
- Creator seeding
- Photographers
- Stylists
- Insurance
- Waste and recycling rules
- Neighbour notice
- Strike and return
- Strike and return
- Neighbour notice
- Waste and recycling rules
- Insurance
- Stylists
- Photographers
- Creator seeding
- Press lists
- Receipts
- Daily cash-up
- Tax-free registration
- Payment terminals
- Uniforms
- Interpreters
- Staff briefing
- Bilingual staff
- Product labelling
- Import duty
- Bonded storage
- Customs clearance
- Window install
- Lighting
- Signage
- Fixture drawings
- Shopfitters
- Building rules
- Fire-safety sign-off
- Lease negotiation
- Venue agents
The calendar
From yes to open, in weeks.
The clock starts at the decision, and the strands run in parallel. The same plan runs on every project.
Strands
Week 1
Week 2
Week 3
Week 4
Opening
After
The brief
Day 1
Find and negotiate the space
The space
Fixtures drawn
The space
Shipping, customs, bonded storage
The space → the build
Fit-out built in Tokyo
The build
Permits, fire safety, building rules
The build
Staff briefed, bilingual
The build
Press, creators, invitations
The build
Run in Japanese, open to close
The doors
Photography
The doors
Strike, return, hand-over
After
Division of labour
The long list is ours.
What usually prevents a pop-up here is not budget — it is months of coordination, in Japanese, across a dozen trades. That part is ours.
Eighty One
- Find and negotiate the space
- Design and build the fit-out
- Permits, fire safety, building rules
- Shipping, customs and bonded storage
- Staff, briefed and bilingual
- Payment, tax-free registration, daily cash-up
- Press, creators and invitations
- Photography
- Strike, return, and the hand-over
You
- The product
- The intention for the room
- A few decisions along the way
Formats
A weekend, a week, a season.
The standard is the same. The length decides what the room has time to do.
Weekend
3 daysOn request
One street, one strong idea. An appearance.
- Space and fit-out
- Bilingual staff throughout
- Press and creator invitations
- Photography
- Full hand-over
Week
7 daysOn request
Time for word of mouth to arrive, and for people to come back accompanied. The format most brands should take.
- Everything in the weekend
- Appointments before opening
- A window worth passing twice
- Contacts, collected with consent
- Follow-up in Japanese
Month
4 weeksOn request
A season rather than an event. Restock, adjust, and learn what the city wants from you.
- Everything in the week
- Mid-run restocking
- The room adjusted as it learns
- Introductions to stores and distributors
- A plan for the return
Tell us about the project.
Thirty minutes, the product, and the intention. We come back with a street, a calendar, and a cost.
Start the conversation
No deck required.